Located in the heart of the prestigious Downtown Dubai is The Dubai Mall, the most-visited retail and entertainment destination, which welcomes more than 80 million visitors annually. The Dubai Mall has over 1,300 retail outlets, including two anchor department stores – Galeries Lafayette and Bloomingdale’s – and over 200 food and beverage outlets. The Dubai Mall offers an unparalleled retail variety combined with world-class dining, entertainment and leisure attractions. The Fashion Avenue, the precinct dedicated to over 150 new luxury shopping and dining experiences, positions The Dubai Mall as the fashion capital for the Middle East. Another niche component is The Souk, an elegantly designed precinct featuring jewellery shops, accessory outlets, traditional Arab clothing brands, handicraft stores, cafés and restaurants. The Dubai Mall features the world-class Dubai Aquarium & Underwater Zoo featuring thousands of aquatic animals and a 270-degree walkthrough tunnel; and first-of-its-kind attraction for the Middle East, VR Park, a unique virtual reality attraction. Other family components include KidZania®, an innovative children’s ‘edutainment’ concept; the Reel Cinemas megaplex; and the Olympic-sized Dubai Ice Rink. For visitors, there are the adjoining 5-star premium hotels, Address Dubai Mall and Address Boulevard and direct access to the Dubai Metro via Link Bridge.